Naturally Network at The SFA Winter Fancy Food Show 2025
The SFA Winter Fancy Food Show is the leading showcase for innovative food and beverage makers, buyers, and distributors across the country, and Naturally Network is proud to be a leader in supporting emerging brands and fostering meaningful partnerships within this space.
At this year’s event, which ran from January 19-21, 2025 in Las Vegas, we had the opportunity to elevate and support our member brands through an exclusive tabletop pavilion, informational panels on the Spark Stage, and personalized support, promotion, and networking through the entire lifecycle of the event. It was incredibly rewarding to connect with our Naturally Network members and partners – both those on the show floor and those who stopped by to share their experiences, excitement, and progress within our community.
Working with Naturally Network has been invaluable as an emerging CPG company. Their mentorship and education provides you with tools to better understand the landscape and events like SFA help get you visibility with buyers you may not receive otherwise.
— Maggie Olczyk, Avi Foods
Read on to hear more from each of our team members who attended the event:
Olivia, National Programs and Marketing Manager
Elevating brands and supporting their success at the show
The SFA Winter Fancy Food Show was an incredible experience and the perfect way to kick off 2025! Our time at the show truly set the tone for an exciting year ahead, filled with opportunities, meaningful connections, and big wins for our community.
One of the biggest highlights for me was seeing the Naturally Network Pavilion come to life. It was inspiring to watch these brands come in with clear goals and then witness them achieve those goals in real time. Seeing them engage in meaningful conversations, connect with key industry players, and build relationships that will support their growth was truly rewarding. The focused and intentional atmosphere of the show allowed for deeper discussions - whether it was with potential retail partners, investors, or industry peers - and I know that the brands walked away with game-changing opportunities they might not have found elsewhere.
Another major highlight was finally getting to meet some of our current Minority-Owned Fellows in person - they are so amazing! Connecting face-to-face and seeing their enthusiasm and hard work in action was incredibly energizing! It was equally exciting to catch up with some of our Alumni Fellows, their progress and successes are such a testament to the power of our M/O Fellowship program and the community we've built together.
A huge shout out to Guilherme from MILKish, who pitched and won Audience Choice in the Fancy Face Off competition! It was such an exciting moment and we are so excited for him!
Julia, Chapter Health Program Manager
Engaging and supporting Naturally Network members
It was such a joy to see so many of our members on the showfloor both behind tabletops and walking the floor! Members excitedly approached the Naturally Network booth sharing some of their favorite events and moments they had with their regional chapters in 2024.
A few folks stopped by mentioning their new memberships in 2025 and their excitement to begin learning and growing with the Naturally Network community. From New York to Colorado to NorCal - we saw members from each of our 11 regional chapters!! Our community continues to grow and the value of our chapter's programming and hard work continues to SHINE.
Katrina, Executive Director
How our Partners help us serve the industry
Naturally Network is thrilled to partner with SFA and we thank them for the opportunity to be a part of Winter Fancy Food Show this year! We were able to bring industry leaders from SPINS, Social Nature, and RangeMe to the SparkStage to talk through the latest industry trends, call out opportunities in the modern kitchen, and offer tactical advice on how brands can take advantage of the environment that we are in as we kick off 2025.
There were so many fascinating insights into the trends redefining the grocery landscape (contemporary, visually striking packaging is in – think Gen Z) and actionable tactics for growth (are you using TikTok to boost your product discoverability?). Make sure you’re signed up for our newsletter and follow us on LinkedIn to get the full recap from our experts on the SparkStage!
